AI
By Natasha Hassani, founder and director of Neon Rocks Agency For decades, healthcare marketing has borrowed its playbook from consumer brands: fast-moving, trend-led, and conversion-driven. But medicine is not a product. It is personal, regulated, and deeply human. As patients increasingly turn to digital channels to research and choose their care, the need for a [...]
Thousands of Scots in deprived areas will be offered free weight-loss injections in a government-funded trial launching next year. The UK government has provided an initial £650,000 for up to 5,000 participants in the Scotland CardioMetabolic Impact Study (SCoMIS). The multi-million pound study will be led by Glasgow University in partnership with the Universities of [...]
By Sanius Health The NHS is shifting focus towards preventative care ahead of what officials expect will be one of the most challenging winters in recent years. The health service hopes that better use of data can help it identify risk earlier, manage capacity more effectively and save billions of pounds in avoidable costs. More [...]
By Prof Mick Thacker, Dr Kate Ryan and Leslie Pan Pain, particularly musculoskeletal (MSK) pain, is both pervasive and complex. Globally, approximately 1.71 billion people suffer from MSK conditions, which account for the leading cause of disability worldwide, with lower back pain being the single biggest contributor across 160 countries [1]. In the UK alone, [...]
Teenage boys are increasingly turning to AI chatbots for therapy, companionship and romantic relationships, with just over a third saying they would consider having an AI friend, new research shows. The study found that 53 per cent of teenage boys said the online world felt more rewarding than real life, raising concerns about their emotional [...]
Men checked for prostate cancer on the NHS could soon get same-day results, with artificial intelligence processing MRI scans in seconds under new pilot schemes. Patients assessed by the AI as high risk would be sent straight to a radiologist for an on-the-spot biopsy – a tissue test to confirm whether cancer is present. Results [...]
OpenAI says 0.07 per cent of weekly ChatGPT users show signs of possible mental health emergencies, including mania, psychosis or suicidal thoughts. The company described such cases as “extremely rare”, but critics argue this still equates to hundreds of thousands of people, given ChatGPT’s 800 million weekly active users, according to chief executive Sam Altman. [...]
AI is helping patients prepare for hip and knee replacement surgery, easing anxiety and providing answers about procedures on demand. A custom-tailored artificial intelligence (AI) platform trained on surgeon-approved educational content has shown positive results in supporting patients before and after total joint arthroplasty — a procedure to replace damaged joints with artificial implants. Researchers [...]
Christian Hardahl, EMEA Healthcare Leader at SAS, explains how increasingly sophisticated digital twins could transform hospital operations and pave the way for better patient care. Staffing shortage, wasted medication, delays and waiting lists are just some of the everyday inefficiencies that healthcare professionals are familiar with. Without urgent reform, these challenges are only going to [...]
By James Freed, deputy director for The NHS Digital Academy, NHS England Digital is no longer an add-on to healthcare, it is inseparable from it, and is a key pillar of the NHS 10 Year Plan. Electronic patient records, remote consultations, rostering, pathology and radiology systems, and an expanding family of AI-enabled tools now frame [...]
