AssureCare has appointed Kristen Konstantinidis as senior vice president of marketing and communications.
Konstantinidis joins the AI-powered population health management company after serving as chief communications officer at Homeward Health.
In that role, she built the company’s communications and brand marketing function, including government relations, positioning for the Rural Health Transformation Program and AI narrative strategy.
At AssureCare, she will help communicate how the company’s technology supports AI-enabled, proactive care.
Yousuf Ahmad, president and CEO of AssureCare, said: “Kristen has a rare gift for translating complex technology and true healthcare outcomes into ROI-driven success stories that resonate, regardless of the audience, whether that’s a boardroom, policy table, or clinical floor.
“AssureCare is not simply building technology.
“We are redefining how healthcare organisations identify needs earlier, coordinate care more effectively, and improve outcomes for the people and communities they serve. There’s no one better suited to share that story with stakeholders than Kristen.”
AssureCare has developed a platform that connects healthcare stakeholders, turns complex data into usable insights and enables care teams to act on that information.
The company positions artificial intelligence as part of its approach to supporting more proactive care.
Konstantinidis said: “I chose AssureCare because of the combination of an exceptional team, compelling mission, proven technology, and enormous opportunity.
“At AssureCare, AI is not a slogan or a disconnected feature, it is an enabler of better decisions, more efficient care teams, stronger engagement, and measurable outcomes.
“My job is to make sure the market knows the scale, effectiveness and impact AssureCare makes on millions of lives, and I can’t think of more meaningful work to be part of.”
