AXREM announces strategic partnership with Silver Buck to support healthcare communications
AXREM has partnered with Silver Buck to provide members with webinars, workshops and guidance on healthcare marketing, PR and communications.
The partnership will cover healthcare marketing, public relations, stakeholder engagement and communications best practice.
Silver Buck will work with AXREM on a programme of educational activities for members.
AXREM represents UK suppliers of diagnostic medical imaging, radiotherapy, healthcare IT and care equipment, while Silver Buck specialises in healthcare and health tech marketing, PR and communications.
Sally Edgington, chief executive of AXREM, said: “Effective communication and marketing has never been more important for organisations operating within the healthcare and technology sector.
“We are delighted to welcome Silver Buck as a strategic partner and look forward to working together to provide our members with access to expert knowledge, practical workshops and valuable resources that support their business objectives.”
The organisations also plan to explore further opportunities to provide AXREM members with marketing, PR and communications expertise tailored to the health tech sector.
Matt Newby, managing director at Silver Buck, said: “Working with best and most exciting healthcare and health technology companies is an incredible honour.
“Partnering with AXREM gives us another opportunity to support the people and businesses driving the innovation needed to enable a sustainable health system, and communications has a vital role in enabling this change.
“Through practical webinars, workshops and knowledge-sharing, we want to share our experience, strengthen communications across the membership and help organisations build stronger connections, create new opportunities and ultimately grow their impact across healthcare.”
The first joint webinars and workshops will be announced soon, with further details made available through AXREM’s member communication channels.
